what is OUTFIT NARRATIVE?
Timeless style has a big influence on how I look at clothing. I invest a lot of time researching the historical impact of various garments and understanding how they should fit to achieve effortless elegance.
I style outfits into clear and visually appealing compositions so people can easily visualise the whole look and post them daily on my Instagram. I’ve seen the impact these well put-together outfits have – some find them inspirational, some make better choices and others just save time while deciding what to put together. I also talk about proper fit of clothing and why it can make or break a good outfit. My focus is on brands that produce quality made garments and prioritise workers and their work environment.
I want to inspire people to buy less but better-quality and help other like-minded men improve their style.
About me
With my background in architecture, design, and branding, I was able to merge my skills with my passion for style and well-made garments, displaying them on the Outfit Narrative Instagram account. This led me to new and interesting opportunities in the menswear world.
In my work, I focus on brand experience, communication and creative direction. When researching garments for my outfits, I often notice how brands lack clarity in their online presence. They may not provide enough useful information about their history, production and product details, or they might fail to create a positive user experience. Additionally, there is often a disconnect between who these brands are and what they communicate on their social media.
Many brands have high-quality products but struggle to style and present them in a way that attracts attention and highlights materials, details, and fit. I work with brands and stores to help them style campaigns and photoshoots and properly showcase their products. My goal is to help brands and stores improve their communication and create more meaningful and relatable campaigns.
Everything I post on Outfit Narrative is my own opinion and I will always be transparent and honest.
I only work and collaborate with brands that I truly support and would buy myself.