what is OUTFIT NARRATIVE?
Timeless style has a big influence on how I perceive clothing and I spend a lot of time researching and reading about the impact of certain clothing throughout history and how certain garments should fit to achieve effortless elegance.
I style outfits into clear and visually appealing compositions so people can easily visualise the whole look and post them daily on my Instagram. I’ve seen the impact these well put-together outfits have – some find them inspirational, some make better choices and others just save time while deciding what to put together. I also talk about proper fit of clothing and why it can make or break a good outfit. My focus is on brands that produce quality made garments and prioritise workers and their work environment.
I want to inspire people to buy less but better-quality and help other like-minded men improve their style.
About me
With my background in architecture, design and branding I was able to merge my skills with my passion for style and quality made garments and showcase that on Outfit Narrative Instagram account. This led me to new interesting opportunities in menswear world.
In my work I focus on brand communication and visual direction, so when I research garments for my outfits I often notice how brands lack clarity when it comes to their online presence. From not providing enough useful information about their history, production and product details to failing to create positive user experience. There is also a disconnect between who these brands are and what they communicate on their social media.
Many brands have high quality products but struggle to style and present them in a way that attracts attention and highlights materials, details and fit. I have been approached by stores and brands to help them style campaigns and photoshoots, and properly showcase their products. My goal is to continue working in menswear to help brands and stores improve their communication and create more meaningful and relatable campaigns.
Everything I post on Outfit Narrative is my own opinion and I will always be transparent and honest.
I only work and collaborate with brands that I truly support and would buy myself.